Skills CX operations

Demand driver attribution

Leadership sees a spike and asks why. Support sees the spike and often answers with the last thing that changed — a release, a email, a price update. Coincidence is not attribution.

CX operationsDemand and capacityAnalysisAny helpdeskRead-only
Installnpx rulebase-skills install cx-demand-driver-attribution

When to use it

Reach for this when someone says any of these — they are the phrases the skill itself triggers on:

  • what caused the volume spike

How it works

The method, in the order the skill runs it. The full procedure — tables, worked examples and the edge cases — is in the skill itself.

  1. Start with a calendar, not a model

    Maintain one demand calendar owned by ops, fed by product, marketing, billing and engineering.

  2. Unit of analysis

    Attribute at the granularity decisions use: Contact driver tags, Product area / queue / SKU, Customer segment, Interval.

  3. Difference-in-differences mindset

    You rarely have a randomised experiment. DiD is the disciplined informal frame: Treated, Control, Before / after, Difference of differences.

  4. Confounders that fake attribution

    Check these before presenting a driver: Seasonality and DOW, Overlapping events, Routing and tagging changes, Deflection and channel shift, Repeat contact inflation, Internal backlog release.

  5. What you can and cannot conclude

    Can conclude (with evidence): Treated segment volume rose relative to control over the same window, Effect decay pattern matches mechanism.

Related skills

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Review every conversation. Act on what it finds.

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