Skills CX operations

Cost to serve

Cost per contact is the number that unlocks budget and justifies automation, which is exactly why it is usually built to reach a conclusion. The two failure modes are a denominator chosen to flatter and a savings claim that counts money nobody will stop spending.

CX operationsCost and contentAnalysisAny helpdeskRead-only
Installnpx rulebase-skills install cx-cost-to-serve

When to use it

Reach for this when someone says any of these — they are the phrases the skill itself triggers on:

  • what does a ticket cost us
  • cost per contact
  • what would automating this save
  • cost to serve by segment

How it works

The method, in the order the skill runs it. The full procedure — tables, worked examples and the edge cases — is in the skill itself.

  1. Build the cost base explicitly

    State what is in and what is out. The number varies by a factor of two or more depending on this, so a cost per contact quoted without its basis is not comparable to anything.

  2. Allocate by time, not by count

    Contacts are not interchangeable. A two-minute password reset and a ninety-minute dispute cost very different amounts, so allocating total cost evenly across contacts makes cheap contact types look expensive and expensive ones look cheap — which systematically points automation at the wrong work.

  3. Automation savings: the part that is usually wrong

    A deflection business case typically multiplies contacts avoided by fully-loaded cost per contact. That number is nearly always too high, for four reasons worth stating plainly.

  4. Where the money actually is

    Rank contact drivers by total cost — volume × allocated cost — not by unit cost. The expensive-per-contact drivers are usually rare, and the ranking by unit cost sends teams to fix work that barely registers in the budget.

Related skills

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